How an Indie Artist Can Get Radio Exposure
Added: Oct 11, 2008
Author: TheHowToMusicBiz
Duration: 4:27
http://www.youtube.com/user/merubycollinshttp://cdbaby.com/all/rubyhttp://www.rubycollins.comhttp://www.myspace.com/merubycollinshttp://rubycollins.blogspot.comHow An Indie Artist Can Get Radio Exposure Without A Recording Contractby Bob BakerQuick, answer this question: What's the best way to get exposure for your music on the radio? If you're like 99% of musicians, your first response has something to do with getting one of your songs put into regular rotation on a certain music station or show.That's a good yet predictable answer. But if your thoughts on radio exposure end there, you're robbing yourself of some powerful options to reach fans. I suggest you think outside the lines and begin to view all radio stations and programs - no matter what the format or content - as potential publicity avenues.For instance, new age artist Laurie Z was once interviewed on a syndicated radio show called "Tech Talk" (which is also broadcast on the Internet). The program features people who use modern technology in various fields. Past guests included Tom Clancy, Kurt Russell and Todd Rundgren. Laurie was invited on to discuss how she's used technology to create her music and market herself.The main thing to note in this example is that a musical act is getting media exposure on a non-music show. What a concept. How many potential avenues of promotion are you overlooking because you focus only on the obvious music-related options available to you?One great source of publicity is the talk show. To get booked as a guest, you must establish yourself as an expert of sorts on some aspect of your musical niche. Here are some possible angles for different genres:* A musician could hook up with a psychologist or music therapist to discuss the stress-reduction benefits of mellow jazz music.* A traditional blues player who has either lived through or learned a lot about regional music history could pitch himself as an expert on local culture.* A punk or metal band member could become an advocate for safe mosh-pit etiquette and offer to enlighten kids and their parents on common-sense advice when attending concerts.* A rap singer might debunk myths about the genre and demonstrate that not all rap is about sex, drugs, violence and life on the streets.* A country musician could team up with a fitness instructor and espouse the virtues of line dancing as a fun form of exercise.* Become a music trivia expert. Do you know way too much about the Beatles? Or Elvis? Or the '50s, '60s or '70s? Or some other musical niche? If so, appoint yourself to be your area's media consultant on the topic.By positioning yourself as an expert, you'll be invited to appear on a number of radio programs. Best yet, while you enlighten listeners on your topic, you can also work in plugs for your band or CD.
Channel: Music
Tags:
an
artist
can
exposure
get
how
indie
radio
Rating: 5.00 (2 ratings)
Views: 345' favoriteCount='2
Comments: 4
Added: Oct 11, 2008
Author: TheHowToMusicBiz
Duration: 4:27
http://www.youtube.com/user/merubycollinshttp://cdbaby.com/all/rubyhttp://www.rubycollins.comhttp://www.myspace.com/merubycollinshttp://rubycollins.blogspot.comHow An Indie Artist Can Get Radio Exposure Without A Recording Contractby Bob BakerQuick, answer this question: What's the best way to get exposure for your music on the radio? If you're like 99% of musicians, your first response has something to do with getting one of your songs put into regular rotation on a certain music station or show.That's a good yet predictable answer. But if your thoughts on radio exposure end there, you're robbing yourself of some powerful options to reach fans. I suggest you think outside the lines and begin to view all radio stations and programs - no matter what the format or content - as potential publicity avenues.For instance, new age artist Laurie Z was once interviewed on a syndicated radio show called "Tech Talk" (which is also broadcast on the Internet). The program features people who use modern technology in various fields. Past guests included Tom Clancy, Kurt Russell and Todd Rundgren. Laurie was invited on to discuss how she's used technology to create her music and market herself.The main thing to note in this example is that a musical act is getting media exposure on a non-music show. What a concept. How many potential avenues of promotion are you overlooking because you focus only on the obvious music-related options available to you?One great source of publicity is the talk show. To get booked as a guest, you must establish yourself as an expert of sorts on some aspect of your musical niche. Here are some possible angles for different genres:* A musician could hook up with a psychologist or music therapist to discuss the stress-reduction benefits of mellow jazz music.* A traditional blues player who has either lived through or learned a lot about regional music history could pitch himself as an expert on local culture.* A punk or metal band member could become an advocate for safe mosh-pit etiquette and offer to enlighten kids and their parents on common-sense advice when attending concerts.* A rap singer might debunk myths about the genre and demonstrate that not all rap is about sex, drugs, violence and life on the streets.* A country musician could team up with a fitness instructor and espouse the virtues of line dancing as a fun form of exercise.* Become a music trivia expert. Do you know way too much about the Beatles? Or Elvis? Or the '50s, '60s or '70s? Or some other musical niche? If so, appoint yourself to be your area's media consultant on the topic.By positioning yourself as an expert, you'll be invited to appear on a number of radio programs. Best yet, while you enlighten listeners on your topic, you can also work in plugs for your band or CD.
Channel: Music
Tags: an artist can exposure get how indie radio
Rating: 5.00 (2 ratings) Views: 345' favoriteCount='2 Comments: 4
